Myths & Misconceptions About Radio
MYTH: Everyone is listening to Pandora/Spotify/Satellite
TRUTH: Despite numerous audio options, radio continues to play an important role for music, entertainment and information. Radio touches the lives of millions of consumers every week in the U.S. – regardless of the platform or device being used. Radio engages more people each week than any other audio option.
MYTH: It’s hard to track and measure radio’s local results.
TRUTH: Radio delivers measurable results. It drives web traffic and influences behavior. Radio’s advertising impact can be measured both online and offline. According to a Nielsen 2018 study, listeners who heard a radio ad three or more times took significant action as compared to those that hadn’t heard the radio ad.
MYTH: Radio doesn’t drive traffic or sales
TRUTH: As the original mobile medium, radio reaches consumers wherever they are, influencing product consideration, web traffic, and purchase behavior.
MYTH: Social Media is more effective than radio.
TRUTH: Driving conversation and engagement among listeners is one of radio’s greatest strengths, and the personalities on radio stations are the original social media influencers. As the original social medium, radio reaches more adults every week than social networking on devices.
MYTH: Radio can’t target a specific audience like cable TV can.
TRUTH: Radio provides targetability, and reaches more adults weekly than other video options. Consumers who plan on buying a product, using a service or expect a lifestyle change are radio listeners.
30 seconds. That’s how long it takes to read this introduction.
And during that same 30 seconds, a commercial for your company could be airing on 101.1 The KROW, advertising to The Big Horn Basin's listeners!
That’s a lot of potential new customers hearing about your company and discovering your products or services. People who live, work, and shop in the Big Horn Basin.
That’s the power of radio advertising.
In this era of emerging media and increased competition for attention, radio perseveres because it reaches people wherever and whenever. In your car, at the workplace, in the gym — you name it, radio is there.
And your company’s message could be there too!
Call or email today for your free no-obligation, no-pressure consultation, and learn how The KROW can help your company grow and prosper!
We are very proud of the local businesses we work with. For more information on some of advertising partners, click on the links or logos below: